Private accommodation owners increasingly face the same challenge: a large portion of their income goes toward Booking.com and Airbnb commissions, while the number of direct bookings remains low. Many hosts believe they lack the time, knowledge, or resources to improve this, but the truth is that most results can be achieved through a few simple actions.

Below are clear and practical recommendations you can implement immediately at no cost, as well as a professional solution for those who want to take their business to the next level.

Optimize Your Property Name for Better Visibility

If you use generic names such as Apartment Ivan, Studio 1, or Apartment Center, your property is likely lost among countless similar listings. Guests will struggle to find you on Google, which directly reduces the number of direct bookings.
Choose a unique, memorable name that stands out. This helps build a recognizable brand and significantly increases the chance that guests will search for you directly online.

Create a Google My Business Profile

Google My Business has become one of the most important tools for private hosts.
It allows your property to appear on Google Maps, shows guests your contact information, and confirms your legitimacy as a host.
A well-optimized profile improves your position in local search results and increases the volume of direct inquiries.

Build Trust Before Guests Even Contact You

A clear FAQ section is essential.
Prepare a page or document that answers all the common questions you receive each season, such as:

• where to park

• how to collect the keys

• which restaurants you recommend

• where the nearest beach and shops are

This reduces repetitive communication and creates a smooth experience for guests.

Consider Having Your Own Website for the Apartment or House

A website for a holiday home or apartment is no longer a luxury. It is the simplest and most effective way to look professional and be fully visible online.
When guests search for your property name on Google, you want your website to appear first, offering a direct booking option.

A personal website serves as:

• an alternative to Booking and Airbnb

• a platform for direct reservations

• a space where you can present your accommodation without limitations

• a reliable channel for reducing commission fees and increasing revenue

Even a basic version with essential information, photos, and contact details can make a big difference.

A Professional Solution: Made4booking

For hosts who want to significantly reduce commissions and increase direct bookings, Made4booking brings everything together in one streamlined system:

• a professional website tailored for apartments, houses, and villas

• integrated booking calendar

• synchronization with Booking.com, Airbnb, and other platforms

• automated communication tools

• prepared FAQ responses

• activity and restaurant recommendations

• QR codes for Wi-Fi and digital guest information

Made4booking is ideal for hosts who want to reduce dependence on booking platforms and gain greater control over reservations. While many elements can be set up manually, a dedicated platform ensures everything runs smoothly and automatically.

Conclusion

Increasing the number of direct bookings does not have to be complicated. Focus on:

• choosing a distinctive property name

• improving your visibility on Google

• providing clear information in advance

• offering an easy way for guests to book directly

If you want a more advanced and fully automated solution, Made4booking offers a professional approach that delivers real, measurable results.

Investing in a strong online presence remains the most effective way to reduce commissions, increase revenue, and provide guests with a seamless experience from the moment they discover your property to the moment they arrive.